Imagine your business as a bucket you're filling with water, the goal is to grow into a bigger bucket that can hold more water —water represents customers and revenue. Leaks in your bucket, like unanswered calls or a hard-to-find website, keeps your business constantly having to find new customers to stay the same size. To grow, you need to fix these leaks and stop losing customers. Understanding where you're losing them is key to thriving and expanding your business.